This week I have noticed one of the annoying things that happens to most people with an address. I have started receiving a newspaper. I don’t read the news paper and I don’t think I will any time soon. Every year it seems that for a few weeks these lumps of paper clutter up my driveway. It seems like a pretty desperate attempt to garner subscribers but I have to wonder if there is much success. On the one had one could theorize that, since the newspapers continue to clutter up driveways with their free papers, there is a measure of success in this tactic. On the other hand we all know that the newspaper industry is failing and failing miserably.
Old media needs to embrace new technology or be run over by it. Personally I will continue to get my news online.
